Insights & Expertise
Practical thinking on eCommerce engineering, digital product development, performance optimisation, and growth strategy — from the team that builds it every day.
The Complete Guide to Headless Commerce in 2026
Everything you need to know about decoupling your storefront from your commerce engine — benefits, platforms, and implementation strategies for European businesses.
Shopify vs WooCommerce: Which Platform is Right for Your Business?
A detailed comparison of the two most popular eCommerce platforms, covering pricing, scalability, customisation, and SEO — with a Malta business perspective.
How Core Web Vitals Impact eCommerce Conversion Rates
The data-backed relationship between LCP, FID, CLS and your bottom line — plus actionable optimisation techniques to improve both rankings and revenue.
The Future of AR in Retail: From Gimmick to Growth Driver
How augmented reality is moving beyond novelty to become a measurable revenue channel — adoption stats, ROI data, and implementation approaches.
The Ultimate eCommerce CRO Checklist: 25 Proven Optimisations
A comprehensive checklist covering homepage, product pages, checkout, mobile experience, trust signals, and personalisation tactics that lift conversion rates.
MedusaJS vs Shopify: When Open-Source Headless Commerce Makes Sense
An honest comparison of MedusaJS and Shopify — total cost of ownership, developer experience, flexibility, and the scenarios where each platform excels.
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